Grenova (BSV)

Grenova, a healthcare manufacturing company based in Richmond, Virginia, needed to shift its messaging. Known for reducing lab waste by recycling pipette tips, they were pivoting toward automation to meet evolving customer demands—but their existing content still focused on sustainability. This disconnect was costing them attention from high-value enterprise buyers who were looking for scalable, automated solutions.

We partnered with Grenova to produce a strategic brand story video that blended their original mission with their future vision. Through CEO-led messaging, interviews with key directors, and powerful visuals of their automated systems, we crafted a video that clarified their message, built trust, and positioned them as leaders in lab automation. The result? A high-impact brand asset now featured on their homepage and LinkedIn—driving engagement, awareness, and alignment across sales and marketing.