Dentcare Now (BSV)

DentCare Now, a dental office based in Fairfax, Virginia, was widely recognized for urgent dental care—but they wanted to shift public perception. The team needed to build awareness around their full-service offerings as a traditional dentist office while also highlighting a major differentiator: they’re open 7 days a week. Without the right messaging, many patients continued to associate them solely with emergency visits, missing out on regular care.

We created a brand story video that repositioned DentCare Now as both a trusted provider for routine dental care and a flexible option for busy, working-class families. By focusing on their extended hours, patient-first philosophy, and welcoming team, the video helped redefine their brand, increase awareness, and show what truly makes them different from other practices in Northern Virginia.